MAKE UP YOUR MIX
Campaign extension on Roblox;
IT TAKES A VILLAGE. HERE ARE SOME VILLAGERS:
Role: Copywriter, assisting ECD Karen McIntyre
ACD: Fran Musso, Andrew Tutko
Producer: Jen Pugliese
Director: Jen Masseux
MAYBELLINE NEW YORK. 2023.
We launched Maybelline New York’s 2023 brand initiative with a vroom vroom 🎀
Featuring our new global spokes, we created a music-focused spot to show off the fresh tone & vibe of MNY, with a metaverse/Robolox spinoff.
🌹: working with HyperBallad to create a DOPE music track
📌: not being able to drive the pink monster truck.