GET IN THE MOOD,
STAY IN THE MOOD!
MAYBELLINE NEW YORK. 2024.
To re-energize the Super Stay Matte Ink franchise, we created a vibrant campaign where color reigns supreme and mood-swings only go up.
🌹: secured our wishlist of talent, including MNY’s first ever Drag Queen casting!!
📌: went through 32875498320 rounds of creative just to end up at our first idea. But that’s the name of the game, son.
WARNING: EXPLOSIVE MOOD BOOST
The following lip-color has been known to cause highly-contagious, explosive mood boosts. Boost may last up to 16HRs without pause. Side effects include: rockstar behavior, reckless laughter, and nonstop play. If moodboost occurs, please seek dance floor.
IT TAKES A VILLAGE. HERE ARE SOME OF THE VILLAGERS.:
Role: Copywriter
ECD: Karen McIntyre, Andrew Tutko
ACD: Francessca Musso
Producer: Dan Scudellari
Director: Tanu Muino
Talent: Gigi Hadid, Storm Reid, Eureka