I HAVE NEEDS. FIT THEM.

GLORIA VANDERBILT JEANS (REBRAND 2022)
We re-launched heritage denim brand, GVJ, with a spicy rebrand starring Priyanka Chopra. I took this project over from my awesome boss when she went on maternity leave, and carried the ‘I have needs’ torch across social and digital. I also helped with PR lines and wrote this dramatic case study: